Fees on or before Feb 01 2010:
AOC Member - $700
Non-Member - $745
After 11/18 ”“ onsite:
AOC Member - $710
Non-Member - $760
This course examines the convergence of “new media” and “old media” into “now media” with the purpose of educating and empowering the student to be a more effective information actor. Today, news and information is simultaneously instant and persistent, global and local, as it seamlessly moves between print, broadcast, cellular, and social media. Increased access to information also changes the relationship between producer and consumer of news and information which in turn creates, engages, and empowers new communities and communications pathways that empower journalists, bloggers, analysts, activists, diplomacy, terrorists, insurgents and nearly everyone else. Understanding this environment, the tools, techniques, and purposes is essential in the modern information environment.
The overall aim of the course is for the student to be more capable and effective in the modern information environment. Awareness of and at least minimal exposure to social web applications, like Facebook and Twitter, is recommended but expertise is not required.
This is a three-day executive education session with each evening divided into two modules. A reading list of both recommended and suggested readings will be delivered prior to the class.
Module 1 ”“ “Old and New”: Introduction, purpose and utility of engagement and influence, and what is “new media”?
Module 2 ”“ “New + Old = Now”: practical view of information as distinctions between news consumers and producers are blurred in the immediate, persistent, visceral, “glocal” information environment.
Module 3 ”“ Guest Speaker: practical application in the “now”.
Module 4 ”“ Monitoring: tools and concepts to track information, sentiments, and the “canary in the coal mine.”
Module 5 ”“ Guest Speaker: practical application in the “now”.
Module 6 ”“ Lessons from the Private Sector: two examples; and conclusion
Practitioners and leaders engaged in information-based activities, from public affairs to public diplomacy and strategic communication, in need of better understanding and capabilities on the world of “now media”
Students are strongly encouraged to bring laptops. All course materials will be available through USB drive or online.
Matt Armstrong is a strategist addressing the landscape of American public diplomacy and strategic communication. At his blog www.MountainRunner.us and in books, journals, and articles, he writes on the issues of global engagement in today's “now media” information environment. He has presented at the U.S. Army War College, the National Defense University, the NATO School (Oberammergau, Germany), NATO's Center of Excellence Department Against Terrorism (Ankara, Turkey), the Foreign Service Institute, and at other events sponsored by the Departments of State, Defense, and Homeland Security.
Mr. Armstrong obtained both his B.A. in International Relations and his Master of Public Diplomacy at the University of Southern California (USC). He has also done work at the University of Wales, Aberystwyth, in the areas of U.S. Intelligence, Contemporary European Security, and the Middle East. Prior to focusing on public diplomacy, he spent a decade designing and implementing knowledge management systems.
Mr. Armstrong is a principal with Armstrong Strategic Insights Group, LLC, adjunct staff with RAND, a member of the International Institute of Strategic Studies, a fellow with Proteus USA, a member of the Senior Information Operations Advisory Council, a member of the National Press Club, a Senior Advisor to Business for Diplomatic Action, and a proud member of The Public Diplomacy Council..
Please call the hotel directly and ask for the AOC preferred rate when making your reservation at one of the following hotels (Please note that the AOC preferred rate is subject to availability):
Marriott Residence Inn
$199 per night
Directions to the parking garage are as follows:From I-95/495 Southbound (Beltway Inner Loop)